Healthcare organizations in Michigan are seeking a vendor to provide an online reputation and listings management platform. The platform must centralize the updating and management of online business listings and enable the monitoring of reviews and ratings across various sites. The solution should offer actionable insights to enhance patient experience and overall reputation performance.

Key requirements include enterprise-level reporting and analytics capabilities for hospitals, service lines, and individual providers, as well as integration with existing systems such as CRM, EMR, patient experience surveys, or marketing dashboards. The platform must support timely engagement, response workflows, customizable dashboards, and automated alerts. Additional features should include review response management tools with response templates, role-based access and permissions, sentiment analysis, and keyword and topic identification. The contract duration is set for three years, and vendors are required to submit any questions regarding the RFP by February 4, 2026.