A New York university is seeking a qualified vendor to provide comprehensive media buying services for its online programs. The selected firm will be responsible for supplying all creative assets required for campaigns, including advertisements, videos, landing pages, and related content. In addition, the vendor will assist in the development, content creation, and strategic planning of email drip campaigns to support lead generation and engagement efforts.

Key responsibilities include strategic media planning, negotiation, and placement of advertisements across a range of channels. The vendor will develop targeted media buying strategies to effectively reach minority, multilingual, and special needs populations as specified by the university. The role also covers recommendations on campaign processes and procedures to ensure the success and compliance of marketing initiatives. The anticipated contract period is one year.