Omni-Channel Marketing Enrollment Technology with Artificial Intelligence
Overview
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SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide omni-channel marketing enrollment technology with artificial intelligence to support innovative marketing and communications efforts. The procurement includes two possible solution paths: a comprehensive technology platform and a standalone texting solution. The comprehensive option is intended to enable staff to orchestrate and oversee agentic, omnichannel marketing and communications using internal resources while also supporting managed services with institutional oversight.
The requested comprehensive solution should support highly personalized engagement at scale through dynamic segmentation, AI-enabled interactions, and synchronized experiences across digital and relational channels. Desired capabilities include reducing customer friction points, improving marketing and frontline insights into student needs, and strengthening enrollment outcomes through scalable, individualized outreach at key moments in the student journey. Potential channels include email, SMS/text messaging, web forms and inquiry capture, web conversational interfaces such as search and chatbots, and web/CMS tools such as landing pages and microsites.
The standalone texting solution should include onboarding and implementation services, remote end-user training for all technology components, supporting reference documentation, ongoing technical and troubleshooting support, real-time reporting dashboards or tools, and an assigned project or account manager. The contract term is expected to be two years, and an optional voluntary pre-bid meeting is scheduled for August 5, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 14, 2026.
- Who is a good fit for this opportunity?
- Marketing technology provider with AI-enabled omnichannel engagement platforms
- Firm experienced in higher education enrollment marketing and student outreach
- Vendor offering SMS, email, chatbot, web form, and CMS integration capabilities
- Company with implementation, onboarding, and remote end-user training services
- Provider with account management, technical support, and real-time reporting tools
- Organization with strong data privacy, transparency, and institutional control practices
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.