When is the submission deadline?

This RFP closed on June 8, 2026 and is no longer accepting submissions.

What is the budget for this RFP?

Settle estimates the budget at $50,000 – $250,000. The issuer has not published an official figure.

It was issued by City Of Green Bay. The work is located in Green Bay, Wisconsin, United States.

Who is a good fit for this opportunity?

Sponsorship marketing or sports and entertainment advisory firm. Demonstrated experience structuring and selling naming rights agreements. Expertise in sponsorship valuation, market analysis, and audience impression modeling. Track record in hospitality, entertainment, or commercial real estate sectors. Strong corporate sponsor network and prospect outreach capabilities. Experience supporting contract negotiations, activation planning, and deal closeout.

Naming Rights Marketing and Sponsorship Services (Closed)

Overview

Marketing, Advertising & Social Media

Green Bay, Wisconsin, United StatesPosted: May 13th, 2026Deadline: June 8th, 2026

Past Due

Fit Score

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SUMMARY

Seeking a consultant or agency to assess, value, market, and secure naming rights sponsorship opportunities in Wisconsin. Services include valuation analysis, strategy development, sponsor outreach, and negotiation support through deal closing.

KEY REQUIREMENTS

Must assign a dedicated project team with demonstrable experience in naming rights transactions, hospitality sector sponsorship, and corporate partnership marketing
Must provide written status reports at a minimum frequency of bi-weekly during active outreach and negotiation phases
Must not advance to the next phase of the engagement without written City approval of deliverables
Must treat all information shared by the City as strictly confidential
Must disclose any existing or potential conflicts of interest at the time of proposal submission and on an ongoing basis
Must be able to accept credit card payments for the City's P-Card program
Must provide one original, three copies, and one digital copy of the proposal
Must include RFP 2026-15 in the subject line of all email correspondence

BUDGET

Estimate

$50,000 – $250,000

TIMELINE

RFB Issue Date: May 12th, 2026

Questions Due Date: June 1st, 2026

Addendum Posted Date: June 3rd, 2026

Due Date: June 8th, 2026

QUESTION DEADLINE

June 1st, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

City Of Green Bay

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing organization is seeking a vendor to provide naming rights marketing and sponsorship services for a structured naming rights program. The scope includes conducting a thorough market assessment to establish a factual and analytical foundation for the program, preparing a property and asset inventory, and delivering an independent, data-supported valuation of the naming rights using recognized methodologies such as comparable transaction analysis, asset-based valuation, and audience impression modeling.

The selected vendor will also be expected to quantify estimated annual impressions across physical, digital, media, and event channels, and benchmark the proposed valuation against comparable naming rights agreements in the hospitality, entertainment, and commercial real estate sectors. Additional work includes assessing current naming rights activity in the local and national hospitality market, including recent transactions, deal structures, pricing benchmarks, and sponsor activation expectations.

Beyond analysis, the project includes development of a comprehensive naming rights marketing and sponsorship strategy, including package design, go-to-market planning, and establishment of a project timeline and milestones. The vendor will identify, prioritize, and engage qualified prospective sponsors through an outreach program, and provide negotiation support, proposal development, deal structuring guidance, agreement finalization support, onboarding assistance, activation planning, and final reporting and closeout documentation.

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Frequently asked questions

When is the submission deadline?: This RFP closed on June 8, 2026 and is no longer accepting submissions.
What is the budget for this RFP?: Settle estimates the budget at $50,000 – $250,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by City Of Green Bay. The work is located in Green Bay, Wisconsin, United States.
Who is a good fit for this opportunity?: Sponsorship marketing or sports and entertainment advisory firm
Demonstrated experience structuring and selling naming rights agreements
Expertise in sponsorship valuation, market analysis, and audience impression modeling
Track record in hospitality, entertainment, or commercial real estate sectors
Strong corporate sponsor network and prospect outreach capabilities
Experience supporting contract negotiations, activation planning, and deal closeout

Analysis generated by Settle AI from the source RFP.

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