Naming Rights Marketing and Sponsorship Services

Overview

Marketing, Advertising & Social Media

Green Bay, Wisconsin, United StatesPosted: May 13th, 2026Deadline: June 8th, 2026

Past Due

Fit Score

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SUMMARY

Seeking a consultant or agency to assess, value, market, and secure naming rights sponsorship opportunities in Wisconsin. Services include valuation analysis, strategy development, sponsor outreach, and negotiation support through deal closing.

KEY REQUIREMENTS

Must assign a dedicated project team with demonstrable experience in naming rights transactions, hospitality sector sponsorship, and corporate partnership marketing
Must provide written status reports at a minimum frequency of bi-weekly during active outreach and negotiation phases
Must not advance to the next phase of the engagement without written City approval of deliverables
Must treat all information shared by the City as strictly confidential
Must disclose any existing or potential conflicts of interest at the time of proposal submission and on an ongoing basis
Must be able to accept credit card payments for the City's P-Card program
Must provide one original, three copies, and one digital copy of the proposal
Must include RFP 2026-15 in the subject line of all email correspondence

BUDGET

Estimate

$50,000 – $250,000

TIMELINE

RFB Issue Date: May 12th, 2026

Questions Due Date: June 1st, 2026

Addendum Posted Date: June 3rd, 2026

Due Date: June 8th, 2026

QUESTION DEADLINE

June 1st, 2026

Issuing Agency

City Of Green Bay

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing organization is seeking a vendor to provide naming rights marketing and sponsorship services for a structured naming rights program. The scope includes conducting a thorough market assessment to establish a factual and analytical foundation for the program, preparing a property and asset inventory, and delivering an independent, data-supported valuation of the naming rights using recognized methodologies such as comparable transaction analysis, asset-based valuation, and audience impression modeling.

The selected vendor will also be expected to quantify estimated annual impressions across physical, digital, media, and event channels, and benchmark the proposed valuation against comparable naming rights agreements in the hospitality, entertainment, and commercial real estate sectors. Additional work includes assessing current naming rights activity in the local and national hospitality market, including recent transactions, deal structures, pricing benchmarks, and sponsor activation expectations.

Beyond analysis, the project includes development of a comprehensive naming rights marketing and sponsorship strategy, including package design, go-to-market planning, and establishment of a project timeline and milestones. The vendor will identify, prioritize, and engage qualified prospective sponsors through an outreach program, and provide negotiation support, proposal development, deal structuring guidance, agreement finalization support, onboarding assistance, activation planning, and final reporting and closeout documentation.

Source attribution

This Settle Intelligence analysis is based on the issuing organization’s RFP listing.