A California municipality is seeking a qualified vendor to provide municipal branding and marketing consulting services. The selected consultant will be responsible for developing a comprehensive brand marketing campaign aimed at attracting and retaining businesses, energizing current residents, and enhancing the overall perception of the municipality as a desirable destination for relocation.

The project will include conducting both quantitative and qualitative marketing research, developing messaging and positioning strategies, and creating a new municipal identity. This will involve crafting a brand values statement, designing a new logo, establishing associated graphic standards, and providing recommendations for rolling out the brand through both social media and traditional marketing channels.

Vendors interested in this opportunity should have expertise in municipal branding, marketing research, and multi-channel campaign development.