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Multimedia Advertising Services

Overview


Marketing, Advertising & Social Media
Middletown, Connecticut, United StatesPosted: July 15th, 2026Deadline: August 12th, 2026

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SUMMARY


Seeking a multimedia advertising firm to deliver geofencing campaigns, advertising content formatting, and digital marketing services in Connecticut. The scope also includes NIL-related brand management, compliance, reporting, and web-streaming usage arrangements.

KEY REQUIREMENTS


CONTRACT DURATION


12 months

TIMELINE


Questions must be submitted by August 7th, 2026.

Quotes are due by August 12th, 2026.

Anticipated start date of performance is July 15th, 2026.

QUESTION DEADLINE


August 7th, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Connecticut Army National Guard

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The issuing organization is seeking a contractor to provide multimedia advertising services in Connecticut. The scope includes comprehensive geofencing services, including the design, implementation, and optimization of campaigns targeting specific geographic areas and audiences.

The selected contractor will also be responsible for converting video and photo content to meet production requirements for television, radio, and digital marketing advertisements. Additional services include management of brand partnerships, marketing, compliance, and reporting related to the monetization of Name, Image, and Likeness (NIL) rights for student-athletes and social media influencers aligned with the organization’s branding.

The contractor is also expected to provide usage arrangements that allow materials to be used for web streaming, as well as digital advertising support across the identified platforms on a monthly basis.

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Frequently asked questions


When is the submission deadline?
Submissions are due August 12, 2026. Questions must be submitted by August 7, 2026.
Who issued this RFP?
It was issued by Connecticut Army National Guard. The work is located in Middletown, Connecticut, United States.
Who is a good fit for this opportunity?
  • Full-service advertising or media agency with geofencing campaign expertise
  • Experience producing and adapting content for television, radio, digital, and streaming platforms
  • Knowledge of NIL marketing, athlete/influencer partnerships, and brand compliance
  • Strong digital media buying and campaign optimization capabilities
  • Ability to provide performance reporting and multi-platform campaign management
  • Experience serving higher education, sports, or public-sector clients

Analysis generated by Settle AI from the source RFP.

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