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Mobile Advertisements Service for Speed Safety Cameras

Overview

Marketing, Advertising & Social Media
Burnsville, Minnesota, United States; Braham, Minnesota, United StatesPosted: May 29th, 2026Deadline: June 10th, 2026
Past Due

Fit Score

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SUMMARY

Seeking a provider to deliver a 14-day geofenced mobile ad campaign to alert road users about speed safety cameras in Minnesota work zones, with analysis of effectiveness and deployment documentation.

KEY REQUIREMENTS

BUDGET

Verified
$20,000

TIMELINE

Proposals must be received by June 10th, 2026, no later than 2:00 pm Central Time.

Questions must be emailed by June 3rd, 2026, no later than 2:00 pm Central Time.

MnDOT anticipates posting answers to questions by June 4th, 2026, no later than 2:00 pm Central Time.

QUESTION DEADLINE

June 3rd, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Minnesota Department Of Transportation

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION

The selected vendor will provide mobile advertisement services to support speed safety camera initiatives in work zones. The project aims to test the viability and effectiveness of geofence-based advertisements to inform road users about the presence of speed safety cameras within designated areas.

The scope includes evaluating the impact of such alerts on traffic patterns and documenting methodologies for successful deployment of the technology in active work zones. Vendors must recognize and manage the limitations of device location systems, as geofence advertising may inadvertently reach devices adjacent to, but not within, the intended area.

The contract requires an advertising campaign with a scheduled 14-day duration, providing at least 450,000 impressions with a minimum of 80 percent being mobile impressions. The vendor will supply banner ad placements in industry-standard file formats, to be displayed on third-party websites or within third-party apps. Questions from bidders are due no later than June 3, 2026.

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Frequently asked questions

When is the submission deadline?
This RFP closed on June 10, 2026 and is no longer accepting submissions.
What is the budget for this RFP?
The published budget is $20,000.
Who issued this RFP?
It was issued by Minnesota Department Of Transportation. The work is located in Burnsville, Minnesota, United States; Braham, Minnesota, United States.
Who is a good fit for this opportunity?
  • Experience in geofenced mobile advertising campaigns
  • Proven track record with transportation or public safety communications
  • Capacity to deliver high-volume digital ad impressions quickly
  • Familiarity with location-based ad technologies and their limitations
  • Ability to analyze and report campaign effectiveness in traffic management contexts

Analysis generated by Settle AI from the source RFP.

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