When is the submission deadline?

Submissions are due November 5, 2026. Questions must be submitted by September 28, 2026.

What is the budget for this RFP?

The published budget is $3,000,000.

It was issued by University College Dublin. The work is located in Dublin, Dublin, Ireland.

Who is a good fit for this opportunity?

Integrated media agency with expertise across traditional, digital, mobile, and social channels. Demonstrated experience in audience research, media planning, buying, and campaign optimization. Strong capabilities in market intelligence, media analytics, and performance reporting. Experience managing multi-channel campaigns and detailed media budgets.

Media Strategy, Planning and Buying Services (Due November 5, 2026)

SUMMARY

The procurement seeks a vendor to develop and execute integrated media strategies, plans, and paid media campaigns across traditional and digital channels. Responsibilities include audience analysis, media buying, campaign optimization, performance monitoring, and budget planning.

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DESCRIPTION

The vendor will provide integrated media strategy, planning, and buying services across traditional, digital, mobile, social media, and other relevant or emerging communications channels. Services will include identifying, segmenting, and analyzing target audiences to guide media planning and investment decisions.

The successful vendor will develop channel strategies, media investment recommendations, media schedules, audience targeting strategies, and budget allocations designed to maximize campaign reach, engagement, effectiveness, and value for money. The scope also includes planning, negotiating, buying, and managing paid media activity across relevant channels.

The vendor will provide audience insights, market intelligence, and media consumption analysis to support campaign planning. It will monitor, optimize, and manage live campaigns against agreed objectives and key performance indicators, and provide a detailed media budget breakdown and media schedule for each campaign before activity begins. Questions must be submitted by September 28, 2026.

KEY REQUIREMENTS

Must have successfully delivered two projects of similar nature, scale, and complexity within the previous three years
Must possess or be able to implement Public Liability insurance of €6.5m
Must possess or be able to implement Employer’s Liability insurance of €13m
Must possess or be able to implement Professional Indemnity insurance of €1m
Must possess or be able to implement Cyber Security insurance of €1m
Must have attained a turnover of at least €250,000 in any one of the three previous financial years
Must possess or be able to obtain an Irish Tax Clearance Certificate
Must be in full compliance with all relevant statutory obligations including Employment Equality Act, Equal Status Act, and Safety, Health and Welfare at Work Act
Must nominate a dedicated Account Director and Account Manager

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TIMELINE

Queries due by September 28th, 2026.

Tenders due by October 5th, 2026.

Issuing Agency

University College Dublin

Organization overview and procurement intelligence available on paid plans.

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CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Media Strategy, Planning and Buying Services