Media Strategy, Planning and Buying Services
Overview
Settle Signals
Market intelligence for public sector sales teams
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SUMMARY
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
DESCRIPTION
The contracting agency seeks a vendor to provide strategic, evidence-based media strategy, planning, buying, campaign management, optimization, measurement, and reporting services. Activities will support the Central Marketing Team’s objectives across traditional, digital, mobile, social media, and other relevant emerging communications channels.
The successful tenderer will develop integrated media strategies and plans, identify and analyze target audiences, recommend channel strategies and media investments, and plan, negotiate, buy, and manage paid media. The services will also include audience insight, market intelligence, and media consumption analysis to inform campaign planning and investment decisions.
The provider will be expected to maintain robust campaign management, optimization, reporting, and financial control processes. It will also provide proactive advice on emerging media opportunities, audience behaviors, technologies, and industry best practices throughout the contract. Questions must be submitted no later than September 28, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 5, 2026.
- Who is a good fit for this opportunity?
- Integrated media agency with expertise across traditional, digital, mobile, social, and emerging channels
- Demonstrated experience in strategic media planning, buying, campaign optimization, and performance reporting
- Strong audience research, market intelligence, and media analytics capabilities
- Established processes for campaign governance, financial control, and measurable return on investment
- Ability to advise on emerging technologies, audience behaviors, and industry best practices
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.