When is the submission deadline?

Submissions are due June 15, 2026. Questions must be submitted by June 4, 2026.

What is the budget for this RFP?

The published budget is $500,000.

It was issued by Trinity College Dublin. The work is located in Dublin, Ireland.

Who is a good fit for this opportunity?

Media agency with global strategy, planning, and buying capabilities. Experience supporting higher education or student recruitment campaigns. Proven success in international, multi-country media campaigns. Ability to serve diverse academic units and stakeholder groups. Strong digital and traditional media buying expertise. Capacity to deliver data-driven campaign optimization and reporting.

Media Strategy, Planning and Buying Services (Due June 15, 2026)

Overview

Marketing, Advertising & Social Media

Dublin, IrelandPosted: May 18th, 2026Deadline: June 15th, 2026

Fit Score

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SUMMARY

An Irish university is seeking a globally capable media partner to provide strategy, planning, and media buying services in support of international undergraduate and postgraduate student recruitment. The contract term is one year.

KEY REQUIREMENTS

Must have global reach
Must be GDPR compliant
Must be familiar with the Official Language Act regarding Irish language advertising requirements
Must hold Employer's Liability insurance of €13,000,000
Must hold Public Liability insurance of €6,500,000
Must hold Professional Indemnity insurance of €1,300,000
Must have an annual turnover exceeding €600,000 in any of the three previous financial years
Must provide three years of audited accounts or a statement of accounts from accountants
Must provide details of two contracts undertaken within the last three years of similar scope, scale, and complexity

BUDGET

Verified

$500,000

CONTRACT DURATION

12 months

TIMELINE

Question deadline: June 4th, 2026

Tender deadline: June 15th, 2026

QUESTION DEADLINE

June 4th, 2026

Issuing Agency

Trinity College Dublin

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

A leading university in Ireland is seeking a media strategy partner to provide media strategy, planning, and buying services. The selected vendor is expected to support ambitious national and international student recruitment goals for undergraduate and postgraduate programs, with campaigns targeting key countries around the world.

The engagement will support multiple parts of the university, including the central global recruitment function that manages undergraduate and postgraduate student recruitment for 20 of the university’s 24 schools, excluding the Business School and E3. It will also support the Business School, which operates in a highly competitive global private business school market, and E3, which is pursuing ambitious global recruitment targets across three schools.

The university is looking for a partner with global reach and the ability to develop balanced, effective media solutions aligned with its research-driven, interdisciplinary, and internationally focused environment. Questions are due by June 4, 2026, and the anticipated contract term is one year.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 15, 2026. Questions must be submitted by June 4, 2026.
What is the budget for this RFP?: The published budget is $500,000.
Who issued this RFP?: It was issued by Trinity College Dublin. The work is located in Dublin, Ireland.
Who is a good fit for this opportunity?: Media agency with global strategy, planning, and buying capabilities
Experience supporting higher education or student recruitment campaigns
Proven success in international, multi-country media campaigns
Ability to serve diverse academic units and stakeholder groups
Strong digital and traditional media buying expertise
Capacity to deliver data-driven campaign optimization and reporting

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