Media Relations and Marketing Campaign Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Questions due: October 7th, 2026
Proposals due: October 15th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Macomb County Purchasing Department
DESCRIPTION
The issuing organization seeks a vendor to provide media relations and marketing campaign services supporting Veterans Services. The work includes audience research to identify target demographics, media consumption habits, behaviors, and purchasing triggers, with the goal of optimizing ad placement and maximizing campaign impact.
The selected vendor will develop comprehensive media plans aligned with marketing objectives, budgets, and competitive conditions, and will negotiate rates and placements with media properties. Services will include coordinating messaging across traditional and digital channels, including television, radio, print, outdoor advertising, social media, online display, and programmatic advertising.
The vendor will continuously monitor campaign performance against key performance indicators such as impressions, clicks, conversions, and costs. The work will also include real-time campaign optimization, performance reporting, and analysis to demonstrate the effectiveness of media investments and inform future strategies. The contract period will be five years, and questions must be submitted by October 7, 2026.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on October 15, 2026 and is no longer accepting submissions.
- What is the budget for this RFP?
- The published budget is $240,295.
- Who issued this RFP?
- It was issued by Macomb County Purchasing Department. The work is located in Clinton Township, Michigan, United States.
- Who is a good fit for this opportunity?
- Integrated media planning and marketing agency
- Experience reaching veteran or public-sector audiences
- Expertise across traditional, digital, social, and programmatic advertising
- Proven media negotiation and campaign optimization capabilities
- Strong performance reporting and marketing analytics experience
- Capacity to support a five-year engagement
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.