Media Marketing and Communication Services

This RFP seeks a vendor to provide comprehensive media marketing and communication services for a three-year contract period. The selected partner will be responsible for project planning, coordination, scheduling, tracking, and thorough reporting. Key requirements include managing client-agency relationships, account management, and conducting media buying and placement across various channels such as television, radio, print, digital platforms, social media, outdoor, transit, and other advertising media.

Additional responsibilities encompass negotiating media rates, identifying value-added opportunities, and arranging promotional placements. The vendor will also manage branding, messaging, campaign development, graphic and visual design, copywriting, scriptwriting, editing, and content creation for digital, print, broadcast, and social media platforms. Social media strategy and management, search engine marketing (SEM), search engine optimization (SEO), email marketing, and CRM systems are also in scope. Website-related services including design, development, maintenance, hosting coordination, and content management are required.

The selected provider will deliver digital campaign strategy and analytics, performance reporting, media relations, crisis communications, reputation management, and media training. Additional offerings include event strategy, editing and post-production services, and American Sign Language (ASL) interpretation for video content as part of broader stakeholder education and public engagement activities.