Media Buying Planning and Creative Strategic Services
Overview
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SUMMARY
DESCRIPTION
The contracting authority is seeking a vendor to provide media buying planning and creative strategic services in Ireland. The work includes developing strategic communications approaches, creative campaign concepts, and integrated creative assets to support public information and awareness initiatives.
The scope covers campaigns promoting the role, functions, and work of the Mental Health Commission, as well as national public awareness campaigns supporting the Decision Support Service, including awareness and understanding of the Assisted Decision framework. Services also include public consultation campaigns intended to encourage participation from service users, families, professionals, representative organizations, and the wider public.
Additional responsibilities include stakeholder engagement and information campaigns related to new legislation, policy, guidance, publications, inspections, and other statutory initiatives. The selected vendor will be expected to develop clear, compelling, and accessible creative concepts for diverse audiences, produce campaign assets for use across television, radio, print, outdoor, digital, search, social media, online video, and emerging communications platforms, and monitor campaign performance with recommendations for optimization throughout delivery.
The contract period is two years.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 24, 2026.
- Who is a good fit for this opportunity?
- Full-service media buying and strategic communications agency
- Experience delivering national public awareness campaigns
- Strong creative development capabilities across print, broadcast, digital, and social media
- Expertise in public sector, health, or statutory communications
- Ability to produce accessible messaging for diverse audiences
- Proven campaign performance monitoring and optimization experience
- Capacity to manage integrated, multi-channel campaigns over a multi-year term
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.