Vendor needs to provide master media and marketing services to multiple State agencies. This brand book serves as a toolkit of communication strategies and visual elements designed to align our message and enhance our outreach. This brand book is more than just a set of rules — it's a compass that directs the way we share our story with the world. As stewards of the Department of Commerce brand, it's our collective responsibility to represent our state with pride and professionalism. This transformation is not limited to aesthetics; it is a strategic overhaul aimed at bolstering functionality and optimizing the delivery of our diverse service. Cohesive brand narrative, establishes a clear and consistent understanding of our mission and vision across all levels of the department, and articulates the core values and personality that distinguish the Department of Commerce. Serves as a strategic guidepost for internal coherence and external recognition.