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Marketing Support, Customer Acquisition and Intake Direct Services

Overview


Environmental, Water & Energy
Arlington, Massachusetts, United StatesPosted: September 16, 2026Deadline: September 24, 2026

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SUMMARY


The contract seeks a vendor to support customer acquisition, intake, marketing, and direct service delivery for Mass Save home energy assessments and weatherization. Outreach will target rental properties and moderate- to low-income households through call center operations and multiple community marketing channels.

KEY REQUIREMENTS


CONTRACT DURATION


18 months

TIMELINE


Proposals are due by September 24th, 2026.

The partnership is expected to begin as soon as practical following the selection of an HPC.

The partnership is expected to remain in place until March 15th, 2028.

QUESTION DEADLINE


September 17, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Town Of Arlington

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The selected vendor will provide marketing support, customer acquisition and intake, and direct services related to Mass Save home energy assessments and weatherization for 1–4 unit residential buildings. Services will focus on priority populations, including rental properties, moderate-income households, and low-income households.

The vendor will operate a call center capable of handling inbound inquiries and making outbound calls to interested residents identified by Mass Save, All In Energy, or the Electrify Agency. Marketing and outreach activities may include event tabling, door-to-door canvassing, direct mail, digital advertising, public displays, print advertising, community media programming, and radio advertising.

The town and Electrify Agency will direct individuals to the selected vendor as a primary entry point for Mass Save services, while customers may also access programs through other permitted pathways.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 24, 2026. Questions must be submitted by September 17, 2026.
Who issued this RFP?
It was issued by Town Of Arlington. The work is located in Arlington, Massachusetts, United States.
Who is a good fit for this opportunity?
  • Marketing and community outreach agency with residential energy program experience
  • Call center operator experienced in inbound intake and outbound customer engagement
  • Demonstrated ability to reach rental, moderate-income, and low-income households
  • Experience with field marketing, direct mail, digital advertising, print, radio, and community media
  • Established presence in Massachusetts and familiarity with Mass Save programs

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