Marketing Strategy and Social Media Support Services

The organization is seeking a consultant or agency to provide marketing strategy, social media support, digital content assistance, campaign support, and professional development for its Director of Marketing. The engagement will focus on planning, creating, implementing, and evaluating marketing initiatives that promote Downtown Stamford as a destination to live, work, visit, dine, shop, and experience.

The selected provider will review current marketing efforts, target audiences, messaging, and digital presence; recommend improvements; support campaign planning, audience targeting, seasonal initiatives, marketing calendars, and budget optimization; and help determine the appropriate mix of social media platforms. Social media and digital support will include training on scheduling, analytics, paid campaigns, content calendars, reels, short-form video, stories, event coverage, audience growth, performance optimization, technical troubleshooting, and channel reporting.

The provider will also train the Director of Marketing in developing copy and concepts for social media, email, website, events, and promotional campaigns. Additional support will promote Downtown Stamford events, businesses, restaurants, retailers, attractions, public spaces, business spotlights, openings, promotions, and broader downtown storytelling. The contract period will be one year.