When is the submission deadline?

This RFP closed on April 20, 2026 and is no longer accepting submissions.

What is the budget for this RFP?

Settle estimates the budget at $25,000 – $75,000. The issuer has not published an official figure.

It was issued by Frederick County, Maryland Office of Procurement & Contracting. The work is located in Frederick, Maryland, United States.

Who is a good fit for this opportunity?

Experienced marketing agencies with a background in public health campaigns. Strong media buying and vendor negotiation capabilities. Proven track record in market analysis and audience research. Ability to manage multi-channel campaigns in Maryland or similar regions.

Marketing Services for Public Health Initiatives (Closed)

Overview

Marketing, Advertising & Social Media

Frederick, Maryland, United StatesPosted: March 19, 2026Deadline: April 20, 2026

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SUMMARY

Seeking a vendor to develop and manage marketing strategies, media placements, and market analysis for state public health initiatives.

KEY REQUIREMENTS

BUDGET

Estimate

$25,000 – $75,000

CONTRACT DURATION

12 months

TIMELINE

Issue Date: March 18th, 2026

Pre-Proposal Conference: April 2nd, 2026, 11:00 am

Questions Due: April 10th, 2026, 4:00 pm

RFP Due: April 20th, 2026, 11:00 am

Tentative Presentation/Interview Dates: May 19th and 20th, 2026

Contract Start Date: On or about July 1st, 2026

QUESTION DEADLINE

April 10, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Frederick County, Maryland Office of Procurement & Contracting

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will be responsible for providing comprehensive marketing services in support of various public health initiatives identified by the state of Maryland. Duties include conceptualizing, developing, producing, implementing, and evaluating a tailored marketing strategy to support these initiatives.

The scope of work further entails preparing and placing customized print materials for campaign distribution and actively negotiating discounted rates for display, posting, listing, or advertising with a variety of media vendors. The vendor will also conduct research and market analysis to inform targeted audience selection and recommend the most effective media placements to maximize campaign reach and impact.

Based on detailed market analysis, industry standards, departmental budgets, and collaboration with the recruitment unit staff, the vendor will provide expert recommendations on advertising development and placement. The goal is to ensure effective communication and outreach aligned with the needs of Maryland’s public health campaigns.

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Frequently asked questions

When is the submission deadline?: This RFP closed on April 20, 2026 and is no longer accepting submissions.
What is the budget for this RFP?: Settle estimates the budget at $25,000 – $75,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by Frederick County, Maryland Office of Procurement & Contracting. The work is located in Frederick, Maryland, United States.
Who is a good fit for this opportunity?: Experienced marketing agencies with a background in public health campaigns
Strong media buying and vendor negotiation capabilities
Proven track record in market analysis and audience research
Ability to manage multi-channel campaigns in Maryland or similar regions

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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