This RFP seeks a vendor to provide comprehensive marketing, media content, and communication services, including the development and execution of communications and outreach plans with measurable objectives and messaging strategies. The selected vendor will produce media content on at least a quarterly basis to highlight key milestones, initiatives, and impacts, preparing materials such as news releases, fact sheets, infographics, and other related content for distribution to major local media outlets.

Vendors are expected to expand and enhance distribution lists to increase outreach and engage new stakeholders and partners. The role includes developing and maintaining website content—incorporating graphics, photos, and multimedia—to clearly communicate organizational activities and achievements. Technical assistance and design improvements should be provided to enhance site clarity, accessibility, and overall user experience. The scope also includes the creation of social media content, primarily for Instagram, as well as video editing and coordination to support digital outreach.

Additional services include implementing paid digital campaigns targeting specific audiences, developing and maintaining an accessible archival system for information requests, and supporting best practices in electronic record organization and maintenance to improve internal efficiency and continuity.