When is the submission deadline?

Submissions are due October 5, 2026. Questions must be submitted by September 8, 2026.

It was issued by Via Rail Canada Inc.. The work is located in Canada.

Who is a good fit for this opportunity?

Marketing media agency with integrated traditional and digital media capabilities. Proven expertise in data-driven media strategy, planning, buying, and optimization. Experience with audience targeting and performance measurement. Ability to leverage emerging technologies and industry best practices. Strong track record supporting passenger, transportation, or public-facing service organizations.

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Marketing Media Agency Services

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Overview

Marketing, Advertising & Social Media

CanadaPosted: August 27, 2026Deadline: October 5, 2026

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SUMMARY

A contracting authority is seeking a media agency for a two-year partnership covering integrated media strategy, planning, buying, optimization, targeting, and performance measurement across traditional and digital channels.

KEY REQUIREMENTS

Must be a Canadian supplier or a supplier of an applicable trading partner
Must be able to provide all services in both English and French
Must have a place of business in Canada
Must have a minimum of ten years of experience in the media agency industry

CONTRACT DURATION

24 months

TIMELINE

Publication Date: August 25th, 2026

Bid Intent Deadline: September 1st, 2026

Question Acceptance Deadline: September 8th, 2026

Closing Date: October 5th, 2026

QUESTION DEADLINE

September 8, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Via Rail Canada Inc.

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DESCRIPTION

The contracting authority is seeking a marketing media agency to support its vision of providing a smarter way to move people and its passenger-first mission. The selected agency will establish a strategic partnership focused on innovative, data-driven, and integrated media solutions.

Services are expected to include media strategy, planning, buying, optimization, performance measurement, and audience targeting across traditional and digital channels. The agency should apply industry best practices, emerging technologies, and data-driven insights to maximize the effectiveness of media investments. The contract period is expected to be two years, and questions must be submitted by September 8, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due October 5, 2026. Questions must be submitted by September 8, 2026.
Who issued this RFP?: It was issued by Via Rail Canada Inc.. The work is located in Canada.
Who is a good fit for this opportunity?: Marketing media agency with integrated traditional and digital media capabilities
Proven expertise in data-driven media strategy, planning, buying, and optimization
Experience with audience targeting and performance measurement
Ability to leverage emerging technologies and industry best practices
Strong track record supporting passenger, transportation, or public-facing service organizations

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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