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Marketing, Communications and Public Relations Services

Overview


Marketing, Advertising & Social Media
Vermillion, South Dakota, United StatesPosted: September 9, 2026Deadline: October 16, 2026

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SUMMARY


A university seeks an experienced vendor to deliver integrated marketing, communications, public relations, media relations, and advertising services. The engagement includes strategic planning, media outreach, campaign execution, performance monitoring, and reporting.

KEY REQUIREMENTS


BUDGET

Verified

$100,000

CONTRACT DURATION


36 months

TIMELINE


RFP Publication: September 4th, 2026

Offeror Questions Due: September 18th, 2026

Responses to Offeror Questions: September 26th, 2026

Proposal Submission: October 16th, 2026

Anticipated Award Decision/Contract Negotiation: October 30th, 2026

QUESTION DEADLINE


September 18, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


University Of South Dakota

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DESCRIPTION


The university is seeking a vendor to provide marketing, communications, and public relations services, including the development, implementation, and evaluation of integrated strategies. The selected provider will develop annual and campaign-specific communications strategies aligned with university priorities and measurable outcomes, and provide strategic messaging, audience insights, positioning recommendations, and communications counsel for institutional initiatives and announcements.

The vendor will identify emerging trends, opportunities, and reputational considerations; develop proactive public relations and media relations strategies; pitch stories; and build relationships with local, regional, national, and industry media outlets. Services will also include media monitoring, issue tracking, and earned media reporting.

The engagement will further include planning, negotiating, placing, and optimizing digital and traditional advertising campaigns. The provider will recommend audience targeting strategies, budget allocations, and media investments, monitor campaign performance, and recommend improvements to support awareness, engagement, and conversion goals. Questions must be submitted by September 18, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due October 16, 2026. Questions must be submitted by September 18, 2026.
What is the budget for this RFP?
The published budget is $100,000.
Who issued this RFP?
It was issued by University Of South Dakota. The work is located in Vermillion, South Dakota, United States.
Who is a good fit for this opportunity?
  • Marketing and public relations agency with integrated communications expertise
  • Demonstrated experience developing campaigns for universities or other complex institutions
  • Strong media relations and earned media reporting capabilities
  • Expertise in digital and traditional advertising planning, placement, and optimization
  • Ability to provide audience insights, strategic messaging, and measurable campaign reporting

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