Market intelligence for public sector sales teams
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The organization is seeking a vendor to conduct a marketing and sales revenue growth assessment. The engagement will evaluate current marketing, sales, and audience engagement strategies and identify opportunities to increase program effectiveness and revenue.
The assessment should review website effectiveness and analytics, email marketing, social media, digital advertising, brand positioning, messaging, strategic and marketing plans, membership data, audience segmentation, marketing calendars, communications channels, and sales processes, including proposal development and follow-up.
The vendor should provide practical strategic recommendations covering short-term improvements, medium-term initiatives, and long-term opportunities. Recommendations should be prioritized according to anticipated impact, cost, and staffing requirements. The review should also assess products and revenue areas, including membership, the annual conference, training, and publications.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.