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A marketing and event management agency is sought to increase visibility, engagement, and foot traffic, while also providing a scalable framework for future growth. The selected agency will be responsible for proposing innovative event concepts, managing the execution of these events, and delivering a sustainable marketing plan that can be implemented by the internal team.
Responsibilities include creating coordinated marketing campaigns across print, broadcast, digital, online, email, Google ads, and billboards. The agency must provide a written plan detailing objectives, audience and market descriptions, strategies, tactics, and budgets. Creative strategy and design for reports, advertisements, visual display, broadcast materials, and social media content are required, as well as concept development with high-quality graphic design, original copy creation and editing.
The agency will build messaging suitable for various channels such as social media, paid traditional media, Google ads, radio, streaming, and billboards, using geo-targeting to reach key audiences. The goal is to drive awareness, create emotional connections, generate excitement, and boost engagement. A tangible social media strategy should also be developed utilizing platforms like Facebook, Twitter, LinkedIn, and Instagram. All questions regarding this solicitation must be submitted no later than March 3, 2026.
Analysis generated by Settle AI from the source RFP.
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