When is the submission deadline?

Submissions are due July 24, 2026.

It was issued by Greater Vallejo Recreation District. The work is located in Vallejo, California, United States.

Who is a good fit for this opportunity?

Marketing agency with parks and recreation or community-based outreach experience. Firm with strengths in digital marketing, SEO, email campaigns, and social media strategy. Provider experienced in traditional marketing channels such as print, direct mail, and outdoor advertising. Team capable of marketing analytics, KPI tracking, and executive dashboard development. Company with content creation and digital storytelling capabilities. Vendor able to demonstrate measurable results in audience growth, engagement, and campaign ROI.

Marketing and Communications Services (Due July 24, 2026)

Overview

Marketing, Advertising & Social Media

Vallejo, California, United StatesPosted: July 8th, 2026Deadline: July 24th, 2026

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SUMMARY

A California agency is seeking a firm to deliver marketing and communications services focused on parks, recreation, and community engagement. The work includes strategy development, analytics, dashboard reporting, content creation, and audience growth over a one-year contract term.

KEY REQUIREMENTS

Must be a qualified marketing and communications professional specializing in parks and recreation and/or community-based promotion
Must demonstrate knowledge of the GVRD's Parks and Recreation programs, facilities, and Comprehensive Master Plan
Must demonstrate ability to produce and distribute targeted marketing and communication materials
Must provide no more than three professional references
Must comply with all requirements in the sample contract

CONTRACT DURATION

12 months

TIMELINE

Proposals are due by July 24th, 2026, at 5pm.

The contract period begins September 1st, 2026, and ends September 1st, 2027.

The annual marketing plan must be submitted for approval no later than September 30th, 2026.

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Greater Vallejo Recreation District

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DESCRIPTION

The issuing agency is seeking a vendor to provide marketing and communications services for parks and recreation and/or community-based promotion. The selected firm will assess current marketing efforts, including conducting a SWOT analysis of social media and the existing marketing plan, and will support broader community engagement through strategic communications.

The scope includes marketing analytics and performance measurement, with systems and processes to track the effectiveness of campaigns and their impact on program registrations, facility rentals, event attendance, sponsorships, and customer engagement. The work also includes development of digital marketing strategies such as website recommendations, search engine optimization, and email marketing campaigns, as well as traditional marketing strategies including print materials, direct mail, and outdoor advertising.

The vendor will be expected to define and report on marketing performance metrics and key performance indicators, including reach and impressions, website traffic, program registrations, event attendance, social media engagement, and return on investment. The agency also requires a monthly executive dashboard with clear, visual, data-driven insights, including website traffic and engagement metrics, program registration trends, and event attendance trends.

In addition, the selected firm will provide content creation and digital storytelling support, with innovative approaches to community engagement and audience development. The contract period is anticipated to be one year.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 24, 2026.
Who issued this RFP?: It was issued by Greater Vallejo Recreation District. The work is located in Vallejo, California, United States.
Who is a good fit for this opportunity?: Marketing agency with parks and recreation or community-based outreach experience
Firm with strengths in digital marketing, SEO, email campaigns, and social media strategy
Provider experienced in traditional marketing channels such as print, direct mail, and outdoor advertising
Team capable of marketing analytics, KPI tracking, and executive dashboard development
Company with content creation and digital storytelling capabilities
Vendor able to demonstrate measurable results in audience growth, engagement, and campaign ROI

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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