(1) Vendor needs to provide marketing and advertising services.– Provide pre–employment background screening.– Full–service, experienced, and highly qualified marketing and advertising firms to serve as a strategic partner in the development and execution of integrated recruitment and brand–building campaigns.– Develop an annual integrated marketing and media strategy aligned to agency brand position and enrolment priorities.– Provide strategic counsel on year–round enrolment cycles and campaign timing.– Strategic planning conduct market research, competitive analysis, and audience segmentation.–Develop research–driven campaign concepts that strengthen agency brand and drive inquiry, application, and registration.– Produce creative assets for digital, social, mobile, streaming, outdoor, print, video, and campus and event promotion.– Media planning, buying, and optimization – Develop, negotiate, and execute a full media plan that includes:– Paid search– Paid social (Meta, TikTok, LinkedIn, others)– Streaming video and audio (2) The contract period will be for one year. (3) All the questions must be submitted no later than January 20, 2026.