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The issuing organization is seeking a professional marketing firm to serve as its primary integrated marketing partner. The selected vendor is expected to function as a one-stop shop, providing strategy, creative development, media services, public relations, performance reporting, and other related marketing functions as needed.
The scope emphasizes data-informed decision-making, including the ability to interpret and apply visitor attribution data, visitor credit card expenditure insights, and web analytics. Strategic message development should reflect an understanding of the destination's current market position, including its established historical tourism appeal and the opportunity to better leverage cultural, culinary, retail, and experiential assets.
The engagement also calls for strategic messaging recommendations that offer a clear and actionable roadmap. Recommendations should prioritize high-value target audiences, encourage longer visitor stays, and increase repeat visitation. Questions are due by July 29, 2026, and a pre-bid teleconference will be held on July 30, 2026.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.