When is the submission deadline?

Submissions are due June 25, 2026. Questions must be submitted by June 15, 2026.

What is the budget for this RFP?

Settle estimates the budget at $720,000. The issuer has not published an official figure.

It was issued by Invest Nova Scotia. The work is located in Halifax, Nova Scotia, Canada.

Who is a good fit for this opportunity?

Full-service marketing agency with experience as agency of record. Expertise in strategic planning, integrated campaigns, and lead generation. Proven capabilities in brand development and digital marketing. Proficient in using HubSpot for marketing functions. Track record of results in competitive, multi-jurisdictional markets.

Marketing Agency of Record Services (Due June 25, 2026)

Overview

Marketing, Advertising & Social Media

Halifax, Nova Scotia, CanadaPosted: May 29th, 2026Deadline: June 25th, 2026

Fit Score

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SUMMARY

Seeking a marketing agency to provide end-to-end integrated marketing, branding, and campaign services with a focus on lead generation and strategic partnership.

KEY REQUIREMENTS

Minimum 5 years of experience delivering integrated marketing services at a national or international level
At least one team member must be proficient in HubSpot
Must be registered to carry on business in accordance with applicable laws
Must provide letters of reference from two clients for whom similar services were or are being provided
Must demonstrate a deep understanding of Invest Nova Scotia's mandate and priority audiences
Must ensure all marketing materials and digital deliverables meet recognized accessibility standards (e.g., WCAG 2.1 compliance)

BUDGET

Estimate

$720,000

CONTRACT DURATION

12 months

TIMELINE

Issue Date of RFP: May 28th, 2026

Deadline for Questions: June 15th, 2026

Submission Deadline Date and Time: June 25th, 2026 at 2:00pm Atlantic Time

Rectification Period: 2 days

Evaluation Period: June 29th – July 10th, 2026

Optional Shortlist and Presentations: July 14th–17th, 2026

Contract Negotiation Period: 5 days

Anticipated Execution of Agreement: July 31st, 2026

Commencement of Service Date: August 4th, 2026

QUESTION DEADLINE

June 15th, 2026

Issuing Agency

Invest Nova Scotia

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will serve as the marketing agency of record, providing a comprehensive suite of marketing services to support the organization’s business objectives and priority audiences. Responsibilities include strategic planning, brand and jurisdictional marketing, creative development, media planning and buying, and digital marketing with a strong focus on lead generation.

The agency will function as a strategic partner, developing and recommending marketing strategies that align with annual and multi-year objectives. Duties include evolving brand positioning in competitive markets, refining brand identity and assets, and executing evidence-based, high-impact marketing campaigns. Proficient use of HubSpot for inbound marketing, analytics, email marketing, social media publishing, and campaign measurement is required.

Core services include campaign strategy and planning, creative asset development, and the execution and placement of media across multiple channels such as paid LinkedIn campaigns, digital advertisements, and email support. The contract will be for a one-year term.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 25, 2026. Questions must be submitted by June 15, 2026.
What is the budget for this RFP?: Settle estimates the budget at $720,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by Invest Nova Scotia. The work is located in Halifax, Nova Scotia, Canada.
Who is a good fit for this opportunity?: Full-service marketing agency with experience as agency of record
Expertise in strategic planning, integrated campaigns, and lead generation
Proven capabilities in brand development and digital marketing
Proficient in using HubSpot for marketing functions
Track record of results in competitive, multi-jurisdictional markets

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