Marketing, Advertising and Community Media Relations Services

The issuing college is seeking a qualified vendor to provide comprehensive advertising, marketing, community relations, media relations, public relations, and strategic communications services. The selected firm will attend regular and special meetings, either virtually or in person, and provide ongoing written and verbal consultation on media relations, publicity, marketing initiatives, special promotions, community and intergovernmental relations, and strategic communications.

Services will include developing, preparing, distributing, and following up on press releases, media advisories, pitches, statements, and other media materials. The vendor may also provide media training, interview preparation, and spokesperson support. Marketing and communications responsibilities will include recommending appropriate channels, tactics, audiences, messaging, and timing, as well as developing measurable strategies to increase awareness, engagement, enrollment, program participation, community visibility, and other institutional objectives.

The vendor will provide technical and strategic assistance for website content, digital communications, social media, email marketing, and emerging platforms, including recommendations related to digital content, user engagement, accessibility, search visibility, and emerging technologies. Additional services will include developing and overseeing print, digital, social media, and other advertising materials, along with serving as a liaison among the college, public agencies, community and business organizations, media outlets, private-sector entities, and other stakeholders.