When is the submission deadline?

Submissions are due August 4, 2031. Questions must be submitted by July 9, 2026.

It was issued by Office Of Attorney General, Lottery Division. The work is located in Bismarck, North Dakota, United States.

Who is a good fit for this opportunity?

Full-service marketing and advertising agency. Experience serving lottery, gaming, or regulated consumer brands. Strong creative, media buying, social media, and public relations capabilities. Demonstrated expertise in responsible gaming or public-interest messaging. Ability to develop campaigns targeting adults ages 18 to 34. Physical presence in North Dakota or established in-state operations. Proven project management and budget control experience. Team with strong ethical compliance standards and subcontractor oversight.

Lottery Marketing and Advertising Services (Due August 4, 2031)

Overview

Marketing, Advertising & Social Media

Bismarck, North Dakota, United StatesPosted: July 8th, 2026Deadline: August 4th, 2031

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SUMMARY

A North Dakota lottery organization is seeking a marketing and advertising partner to provide strategy, creative production, media placement, social media, and public relations services. The work emphasizes responsible gaming, brand stewardship, and engagement of new players, especially adults ages 18 to 34.

KEY REQUIREMENTS

Must have gaming experience within the last two years
Must have a physical presence in North Dakota prior to the proposal deadline
Must be registered in NDBuys to submit a response
Must be registered with the North Dakota Secretary of State prior to contract signing
Must have a project team including a Project/Account Manager, Media Buyer, Vidographer, Audio/Video Editor, Photographer, Website Developer, Social Media Content Manager, Copywriter, Graphic Designer, and Research Manager
Must provide three references of current or past clients
Must provide financial information demonstrating stability
Must maintain professional licenses and permits required by law
Must provide proof of insurance coverage including commercial general liability, automobile liability, and workers' compensation

CONTRACT DURATION

21 months

TIMELINE

Solicitation Begin: July 2nd, 2026

Deadline for submission of Questions and Objections: July 9th, 2026

Solicitation Amendment with responses to Questions: July 14th, 2026

Deadline for receipt of proposals: August 4th, 2026

Proposal evaluation completed: August 13th, 2026

Notification of finalists: August 17th, 2026

Offeror engagement session: September 2nd, 2026 – September 3rd, 2026

Notice of intent to award: September 9th, 2026

Contract start: October 1st, 2026

QUESTION DEADLINE

July 9th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Office Of Attorney General, Lottery Division

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing organization is seeking a vendor to provide comprehensive marketing and advertising services for a state lottery program in North Dakota. The scope includes creative planning and production, development of marketing and advertising strategies, media placement, social media strategy, and public relations support. The selected vendor is expected to develop and execute initiatives that enhance public awareness, confidence, and support for the lottery while protecting and strengthening its brand, reputation, and public image.

The work also includes promoting lottery products and services in a responsible and ethical manner consistent with industry best practices and responsible gaming principles. The vendor must strategically allocate marketing resources to maximize consumer awareness, understanding, and engagement with lottery games, promotions, digital offerings, and product features. A key objective is to identify and implement effective strategies to attract and engage new players, particularly adults ages 18 to 34.

The selected firm should demonstrate high-quality creative capabilities, strong project execution, and alignment with the lottery’s mission and objectives. The vendor is also expected to maintain a physical presence within North Dakota to support collaboration, responsiveness, and local market understanding. In addition, the firm must manage projects efficiently, stay on schedule and within budget, and enforce a professional code of conduct for all employees, subcontractors, and representatives assigned to the work.

Questions are due no later than July 9, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due August 4, 2031. Questions must be submitted by July 9, 2026.
Who issued this RFP?: It was issued by Office Of Attorney General, Lottery Division. The work is located in Bismarck, North Dakota, United States.
Who is a good fit for this opportunity?: Full-service marketing and advertising agency
Experience serving lottery, gaming, or regulated consumer brands
Strong creative, media buying, social media, and public relations capabilities
Demonstrated expertise in responsible gaming or public-interest messaging
Ability to develop campaigns targeting adults ages 18 to 34
Physical presence in North Dakota or established in-state operations
Proven project management and budget control experience
Team with strong ethical compliance standards and subcontractor oversight

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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