SUMMARY
Settle SignalsRFP Hunter shows what’s open. Settle shows what’s forming.
Deals like this one start months before the RFP. Settle reads the signals first, so your team is talking to Office Of Attorney General, Lottery Division while competitors are still waiting for the posting.
How an RFP like this forms
Budget approved
Settle flags itBoard minutes and budget documents
Scope and vendors researched
Settle flags itPlanning documents, meeting agendas, contract renewals
RFP posted
You are hereEvery bidder can see it now
DESCRIPTION
The issuing organization is seeking a vendor to provide comprehensive marketing and advertising services for a state lottery program in North Dakota. The scope includes creative planning and production, development of marketing and advertising strategies, media placement, social media strategy, and public relations support. The selected vendor is expected to develop and execute initiatives that enhance public awareness, confidence, and support for the lottery while protecting and strengthening its brand, reputation, and public image.
The work also includes promoting lottery products and services in a responsible and ethical manner consistent with industry best practices and responsible gaming principles. The vendor must strategically allocate marketing resources to maximize consumer awareness, understanding, and engagement with lottery games, promotions, digital offerings, and product features. A key objective is to identify and implement effective strategies to attract and engage new players, particularly adults ages 18 to 34.
The selected firm should demonstrate high-quality creative capabilities, strong project execution, and alignment with the lottery’s mission and objectives. The vendor is also expected to maintain a physical presence within North Dakota to support collaboration, responsiveness, and local market understanding. In addition, the firm must manage projects efficiently, stay on schedule and within budget, and enforce a professional code of conduct for all employees, subcontractors, and representatives assigned to the work.
Questions are due no later than July 9, 2026.
KEY REQUIREMENTS
- Must have gaming experience within the last two years
- Must have a physical presence in North Dakota prior to the proposal deadline
- Must be registered in NDBuys to submit a response
- Must be registered with the North Dakota Secretary of State prior to contract signing
- Must have a project team including a Project/Account Manager, Media Buyer, Vidographer, Audio/Video Editor, Photographer, Website Developer, Social Media Content Manager, Copywriter, Graphic Designer, and Research Manager
- Must provide three references of current or past clients
- Must provide financial information demonstrating stability
- Must maintain professional licenses and permits required by law
- Must provide proof of insurance coverage including commercial general liability, automobile liability, and workers' compensation
Do you qualify? Get a free fit score and answer these once for every RFP that asks.
TIMELINE
Solicitation Begin: July 2nd, 2026
Deadline for submission of Questions and Objections: July 9th, 2026
Solicitation Amendment with responses to Questions: July 14th, 2026
Deadline for receipt of proposals: August 4th, 2026
Proposal evaluation completed: August 13th, 2026
Notification of finalists: August 17th, 2026
Offeror engagement session: September 2nd, 2026 – September 3rd, 2026
Notice of intent to award: September 9th, 2026
Contract start: October 1st, 2026
Issuing Agency
Office Of Attorney General, Lottery Division
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Similar RFPs
Frequently asked questions
- When is the submission deadline?
- Submissions are due August 4, 2031. Questions must be submitted by July 9, 2026.
- Who issued this RFP?
- It was issued by Office Of Attorney General, Lottery Division. The work is located in Bismarck, North Dakota, United States.
- Who is a good fit for this opportunity?
- Full-service marketing and advertising agency
- Experience serving lottery, gaming, or regulated consumer brands
- Strong creative, media buying, social media, and public relations capabilities
- Demonstrated expertise in responsible gaming or public-interest messaging
- Ability to develop campaigns targeting adults ages 18 to 34
- Physical presence in North Dakota or established in-state operations
- Proven project management and budget control experience
- Team with strong ethical compliance standards and subcontractor oversight
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.