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Longevity Ready Marketing and Communications Consulting Services

Overview


Marketing, Advertising & Social Media
Maryland, United StatesPosted: July 30, 2026Deadline: August 12, 2026

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SUMMARY


Seeking a marketing and communications consultant to support Maryland's Longevity Ready aging initiative through content development, digital outreach, website updates, and media communications. The one-year contract includes work across Drupal, WordPress, social media, executive writing, and public relations.

KEY REQUIREMENTS


BUDGET

Verified

$75,000

CONTRACT DURATION


10 months

TIMELINE


Questions due by August 5th, 2026.

Proposals due by August 12th, 2026.

Contract term is from August 14th, 2026, to June 30th, 2027.

QUESTION DEADLINE


August 5, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Maryland Department Of Aging

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The issuing agency is seeking a vendor to provide marketing and communications consulting services in support of Longevity Ready, a ten-year multisector plan for aging intended to address the challenges and opportunities of an aging society. The selected consultant will develop marketing and communications deliverables and produce high-quality content aligned with program branding, messaging guidelines, and Associated Press style.

Scope of work includes website content updates and maintenance across Drupal and WordPress platforms; development of a social media management plan; drafting and scheduling social media content using Canva and Hootsuite; and communications planning and executive writing. The consultant will also conduct research, writing, proofreading, and fact-checking for speeches, press releases, talking points, media materials, and editorials.

Additional responsibilities include designing and executing digital outreach campaigns such as emails, newsletters, landing pages, event communications, registration forms, and surveys, while maintaining contact distribution lists through Constant Contact. The vendor will also support public relations and media engagement by assisting leadership with framing, coordinating, and drafting rapid-response communications for media inquiries. The contract term is one year, and questions are due by August 5, 2026.

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Frequently asked questions


When is the submission deadline?
This RFP closed on August 12, 2026 and is no longer accepting submissions.
What is the budget for this RFP?
The published budget is $75,000.
Who issued this RFP?
It was issued by Maryland Department Of Aging. The work is located in Maryland, United States.
Who is a good fit for this opportunity?
  • Marketing and communications consulting firm with public sector experience
  • Expertise in aging, healthcare, human services, or community outreach initiatives
  • Proven capability in strategic messaging, executive writing, and media relations
  • Experience managing Drupal and WordPress website content
  • Strong social media campaign delivery using Canva and Hootsuite
  • Digital outreach experience with email marketing, newsletters, landing pages, and Constant Contact
  • Team with strong AP style writing, editing, proofreading, and fact-checking skills
  • Ability to support rapid-response communications and stakeholder-facing public relations

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