Japanese Retail Food Marketing Services

Overview

Marketing, Advertising & Social Media

United StatesPosted: May 30th, 2026Deadline: June 12th, 2026

Fit Score

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SUMMARY

Seeking a contractor to plan and execute a marketing campaign promoting Japanese retail foods, with integration across various media channels and active retailer collaboration.

KEY REQUIREMENTS

Must have an office or base in the United States
Primary project members must be based in the United States
Must have prior experience in performing work similar to this project
Must have an effective network or established relationships to reach retailers
Must be able to secure sufficient human resources and work hours
Must be able to comply with all requirements stated in the Scope of Work
Must agree to information security requirements including potential audits

CONTRACT DURATION

12 months

TIMELINE

Final project report and project completion notice due by March 12th, 2027.

Issuing Agency

The Japan External Trade Organization Los Angeles

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

This RFP seeks a vendor to provide Japanese retail food marketing services. The selected contractor will be responsible for developing a communication plan that effectively leverages owned media, paid media, and earned media, seamlessly integrating all campaign actions and events to align with the customer journey of target consumers.

Key responsibilities include the planning, preparation, and implementation of a comprehensive marketing campaign designed to achieve the outlined marketing objectives and KPIs. Detailed reference materials will be provided by the issuing agency to help shape the campaign approach. Participating retailers must demonstrate strong cooperation with the campaign, maintain active and responsive communication with the project team, and support and promote Japanese food throughout the campaign's lifecycle.

Source attribution

This Settle Intelligence analysis is based on the issuing organization’s RFP listing.