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Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
The Japan External Trade Organization Los Angeles
This RFP seeks a vendor to provide Japanese retail food marketing services. The selected contractor will be responsible for developing a communication plan that effectively leverages owned media, paid media, and earned media, seamlessly integrating all campaign actions and events to align with the customer journey of target consumers.
Key responsibilities include the planning, preparation, and implementation of a comprehensive marketing campaign designed to achieve the outlined marketing objectives and KPIs. Detailed reference materials will be provided by the issuing agency to help shape the campaign approach. Participating retailers must demonstrate strong cooperation with the campaign, maintain active and responsive communication with the project team, and support and promote Japanese food throughout the campaign's lifecycle.
Analysis generated by Settle AI from the source RFP.
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