Integrated Media Strategy, Planning and Buying Services
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Publication Date: June 25th, 2026
Bid Intent Deadline: July 3rd, 2026
Question Acceptance Deadline: July 6th, 2026
Closing Date: July 17th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Ottawa Tourism
DESCRIPTION
The contracting authority seeks a vendor to provide integrated media strategy, planning, and buying services. The selected partner will support strategic media planning, media buying, ongoing channel optimization, reporting, and performance analysis to advance destination marketing campaigns.
These services will underpin both annual and campaign-specific marketing efforts targeting audiences across Canada, the United States, and international markets. Scope of work includes support for 'always-on' strategies as well as seasonal initiatives, utilizing both digital and traditional media channels to maximize campaign reach and effectiveness.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on July 17, 2026 and is no longer accepting submissions.
- Who issued this RFP?
- It was issued by Ottawa Tourism. The work is located in Ottawa, Ontario, Canada.
- Who is a good fit for this opportunity?
- Experience managing integrated media strategy and planning for large-scale destination marketing campaigns
- Expertise in both digital and traditional media channels
- Demonstrated success in media performance analysis and optimization
- Ability to support international media activities
- Familiarity with Canadian and US media landscapes
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.