Integrated Media Planning and Buying Services
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
RFP Issue Date: September 14th, 2026
Proponent Information Session: October 1st, 2026
RFP Closing Date and Time: October 18th, 2026
Evaluation of Proposals: October 20th – October 27th, 2026
Selection of Preferred Proponent: November 10th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Executive Council
DESCRIPTION
The contractor will provide comprehensive, end-to-end integrated media planning and buying services to support provincial communications, public engagement, and advertising initiatives. Services will include the development and execution of strategic media plans across digital and traditional channels to reach target audiences and achieve measurable campaign outcomes.
The scope includes integrated media strategy development, audience targeting, media buying and negotiation, placement, campaign implementation, trafficking, and ongoing management. The contractor will monitor and optimize campaigns in real time, provide performance reporting and media analytics, administer and reconcile media expenditures, and deliver value-added advisory services.
The successful contractor will coordinate with ministries, stakeholders, and external suppliers. The contract period will be three years. Questions must be submitted by October 11, 2026, and proposals are due by October 18, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 18, 2026. Questions must be submitted by October 13, 2026.
- Who issued this RFP?
- It was issued by Executive Council. The work is located in Edmonton, Alberta, Canada.
- Who is a good fit for this opportunity?
- Integrated media agency with expertise in digital and traditional media planning and buying
- Proven experience managing public-sector communications and advertising campaigns
- Capable of audience targeting, campaign trafficking, optimization, analytics, and performance reporting
- Strong media negotiation, financial administration, and expenditure reconciliation capabilities
- Experienced in coordinating with government ministries, stakeholders, and external suppliers
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.