Heat Pump Water Heater Marketing Service
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
RFP posted: July 2nd, 2026
Deadline to submit questions: July 10th, 2026
Answers to questions emailed back: July 16th, 2026
Proposals due: July 24th, 2026
Selection and notification of Finalists: August 7th, 2026
Finalist presentations: August 24th–August 28th, 2026
Anticipated award decision: September 2nd, 2026
Anticipated contracting negotiation end: September 4th, 2026
Anticipated Work start date: September 28th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Northwest Energy Efficiency Alliance
DESCRIPTION
The selected vendor will provide comprehensive marketing services for the agency’s heat pump water heater (HPWH) program under the Hot Water Solutions brand. Responsibilities include designing and implementing marketing strategies aimed at engaging the market and accelerating the adoption of HPWHs. The vendor will manage marketing projects, delivering specific activities and communications in support of established program goals, and maintaining consistent communication and project management in alignment with the annual strategic marketing work plan. Ad hoc support to the senior manager of marketing strategy is also required.
In addition to project management, the vendor will contribute to marketing strategy by providing strategic vision and recommendations during annual planning, with the objective of positioning HPWHs as the preferred product among distributors, retailers, installers, and consumers. Developing a robust, program-wide messaging platform that clearly communicates value to each audience and supports market adoption is essential.
The vendor will review and update existing marketing materials to ensure alignment with program goals, identify and fill content gaps, and develop educational materials for distributors, retailers, and installers in collaboration with designated marketing contractors. Content for events and training sessions will also be reviewed for consistency and alignment with program objectives.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on July 24, 2026 and is no longer accepting submissions.
- What is the budget for this RFP?
- The published budget is $80,000 – $200,000.
- Who issued this RFP?
- It was issued by Northwest Energy Efficiency Alliance. The work is located in Washington, United States; Oregon, United States; Idaho, United States.
- Who is a good fit for this opportunity?
- Experienced marketing agency with expertise in energy-efficient technologies
- Proven track record managing multichannel campaigns for utility or sustainability programs
- Skilled in marketing strategy, project management, and content development
- Familiarity with the Oregon market or Northwest energy sector
- Ability to coordinate with distributors, retailers, and installation industries
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.