A statewide agency in California is seeking a vendor to deliver comprehensive groundwater communications and content creation services. The scope of work includes collaborating with an existing outreach team to engage growers and other stakeholders through multiple channels.

The selected vendor will produce five short-form videos targeted to a statewide audience, as well as additional short videos or other media tailored for each of seven distinct outreach regions. Deliverables also include a statewide media campaign that may utilize radio, partnerships with irrigation supply stores, and other innovative strategies to reach farmers unfamiliar with groundwater initiatives.

The project requires multiple rounds of feedback and edits to ensure messaging accuracy and effectiveness. Additional responsibilities involve developing integrated media and data visualization tools, along with designing a media kit consistent with official report graphics for use in future presentations and materials.