Get Cyber Safe Public Awareness Campaign Services
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Solicitation closes on October 6th, 2026.
Kick off meeting is 5 days post contract award.
Project plan is 2 days after receiving individual TAs.
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Public Works And Government Services Canada
DESCRIPTION
The contractor will provide public awareness campaign services for the Get Cyber Safe initiative. Campaign products and activities must use consistent messaging and visual identity that can be shared broadly among governments and selected partner organizations. Potential deliverables include web and social media content, interactive content, games, videos, audio, infographics, publications, presentations, reports, promotional items, live and online events, media and partnership activities, and exhibit materials for marketing and outreach.
The contractor will develop an overarching yearly campaign strategy and separate marketing plans for distinct sub-campaigns within each fiscal year. Analytical services will include receiving and analyzing social media and campaign website data, using analytics platforms, hashtag tracking, sentiment analysis, and other sources to assess public engagement and usage. The contractor will prepare regular reports addressing responses to campaign materials and social media content, along with recommendations.
Creative and production responsibilities will include developing, designing, producing, duplicating, and distributing campaign materials. The contractor will oversee quality across creative concepts and marketing products, prepare proofs of concept, mock-ups, storyboards, treatments, and scripts, and translate or adapt materials into the other official language, non-official languages, and sign languages such as ASL and QSL. Video services will include scripting, filming, post-production, final editing, and creating shortened versions for social media.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 6, 2026. Questions must be submitted by September 29, 2026.
- Who issued this RFP?
- It was issued by Public Works And Government Services Canada. The work is located in Gatineau, Quebec, Canada.
- Who is a good fit for this opportunity?
- Public awareness and integrated marketing agency with government campaign experience
- Demonstrated expertise in cybersecurity, digital safety, or technology communications
- Strong capabilities in campaign strategy, social media analytics, content development, and reporting
- In-house or established creative production teams for video, digital, print, and event materials
- Experience delivering accessible multilingual and sign-language content, including ASL and QSL
- Proven ability to coordinate campaigns across government departments and partner organizations
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.