Full-Service Marketing, Communications and Advertising Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Issue RFP: September 16th, 2026
Pre-Proposal Conference: September 25th, 2026
Submit Written Questions: October 2nd, 2026
Provide Response to Questions: October 9th, 2026
Submit Proposals: October 30th, 2026
Contract Award: May 22nd, 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
North Carolina Department Of Health And Human Services
DESCRIPTION
The department seeks a qualified vendor to provide full-service marketing, communications, and advertising services on an agency basis for a three-year contract. The work will support various programs, particularly media campaigns and communications materials intended to raise awareness of public health programs and social services. Services will include media planning and buying, development and production of communications and outreach materials, advertising campaign execution, and strategic recommendations for maximizing the impact of a limited marketing budget.
The vendor will provide market research, marketing concepts, focus group testing, demographic and user-language information, and research related to target audience characteristics, including demographic, socioeconomic, psychographic, lifestyle, and health behavior risk factors. The vendor must demonstrate the ability to conduct research methods such as surveys, focus groups, intercept interviews, and usability testing.
The selected vendor will develop and present integrated marketing campaign plans using tactics that may include print materials, videos, television and radio public service announcements, digital display, social media, customer correspondence, website content and graphics, direct mail, transit and outdoor advertising, public education materials, and presentations. The vendor will also analyze and recommend the most effective combination of paid and unpaid media, including direct mail, social media, transit, outdoor, digital display, print, television, radio, and partnerships. Questions are due October 2, 2026, and a pre-bid meeting is scheduled for September 25, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 30, 2026. Questions must be submitted by October 2, 2026.
- What is the budget for this RFP?
- The published budget is $800,000.
- Who issued this RFP?
- It was issued by North Carolina Department Of Health And Human Services. The work is located in Raleigh, North Carolina, United States; North Carolina, United States.
- Who is a good fit for this opportunity?
- Full-service marketing, communications, and advertising agency
- Demonstrated experience with public health, social services, or government campaigns
- Expertise in integrated media planning, buying, and budget optimization
- In-house or established capabilities for creative production across print, video, digital, television, radio, and social media
- Proven market research experience, including surveys, focus groups, interviews, and usability testing
- Ability to analyze demographic, socioeconomic, psychographic, lifestyle, and health behavior data
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.