Experiential Marketing Support Services
Overview
Settle Signals
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
First Round of Questions: July 6th, 2026
Addendum #1: July 9th, 2026
Second Round of Questions: July 14th, 2026
Addendum #2: July 16th, 2026
Proposal Due Date: July 23rd, 2026
Estimated Contract Award: October 15th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Virginia Lottery
DESCRIPTION
This RFP seeks a vendor to provide experiential marketing support services for a state lottery. Responsibilities include utilizing existing lottery, industry, and internal research to guide strategic direction in brand activation through experiential marketing. The vendor will assist in developing strategic plans, integrating cross-channel promotions, and building brand awareness by facilitating consumer engagement and ensuring a strong segment fit at events.
The selected firm will offer professional guidance based on proven consumer engagement results, collaborate on content creation, and help develop the annual event plan with recommendations for future event sponsorship and participation. All digital content and intellectual products created must be branded appropriately and will remain property of the Lottery, with all content subject to written approval before publication. The vendor is expected to ensure accuracy of all digital assets unless erroneous information is provided by the Lottery, and must adhere to mutually agreed production schedules, bearing responsibility for any additional fees if delays caused by the Offeror occur. The term of the contract will be four years.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on July 23, 2026 and is no longer accepting submissions.
- Who issued this RFP?
- It was issued by Virginia Lottery. The work is located in Richmond, Virginia, United States.
- Who is a good fit for this opportunity?
- Experience delivering experiential marketing services for major brands or government organizations
- Expertise in cross-channel promotion and event integration
- Demonstrated capability in content production and event-based consumer engagement
- Familiarity with lottery or regulated industry client requirements
- Ability to work collaboratively and adhere to complex approval and branding processes
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.