A New York-based agency is seeking a Software as a Service (SaaS) provider to implement an event metrics tracking solution. The required platform must integrate seamlessly with the agency's existing Azure Active Directory Single Sign-On (SSO) system.

The solution should capture and analyze event attendance data, distinguishing between unique and repeat visitors, and track trends in audience engagement. It must offer granular insights into attendance patterns across various time intervals, such as by hour, day, month, and year. Additionally, the system should analyze the geographical origins of attendees, along with collecting comprehensive demographic data including age, race, gender, income level, education, and other relevant attributes.

A strong emphasis is placed on data security to ensure the confidentiality and integrity of all collected event information. The provider will be expected to deliver comprehensive reports and interactive dashboards that clearly present key metrics, trends, and actionable insights to stakeholders.