Email Marketing Platform

Inquiries and clarifications due by June 8th, 2026.

Submission deadline is June 15th, 2026.

Selection process estimated to conclude by mid-June 2026.

The organization is seeking a comprehensive email marketing platform to enhance and streamline its communication processes. The goal is to leverage advanced email marketing features for timely, targeted outreach across various audience segments, reducing the need for manual intervention.

The selected platform will enable users to design and deploy visually appealing, engaging campaigns that increase open and click-through rates, while supporting effective audience management through list imports, segmentation, tagging, and real-time updates. Key requirements include an intuitive drag-and-drop editor, reusable templates, and AI-driven message optimization for A/B testing. Dynamic content and personalization are critical, enabling the creation of branded, responsive emails with custom layouts, styles, and content blocks such as text, images, and buttons.

Additionally, the platform should provide robust analytics and reporting capabilities to monitor campaign performance, user activity, automations, and webinar attendance. Features for scheduled, custom reports (such as weekly manager emails) are necessary to ensure ongoing performance tracking and strategic decision-making.