When is the submission deadline?

Submissions are due November 7, 2026. Questions must be submitted by October 22, 2026.

What is the budget for this RFP?

The published budget is $100,000.

It was issued by Eastern Oregon University. The work is located in La Grande, Oregon, United States.

Digital Marketing Services – Regional Media Buys & Full-Funnel Recruitment Marketing (Due November 7, 2026)

Overview

Marketing, Advertising & Social Media

La Grande, Oregon, United StatesPosted: October 15, 2026Deadline: November 7, 2026

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SUMMARY

Eastern Oregon University is seeking a qualified digital marketing and media-buying agency to execute a full-funnel, multi-channel recruitment campaign to grow student inquiries and applications.

KEY REQUIREMENTS

Must be a qualified digital marketing and media-buying agency
Must have experience in higher education marketing
Must provide three higher education case study summaries
Must provide contact list and contract values for three higher education references
Must provide proof of Federal tax identification number and Secretary of State Corporation Division Business Registry number
Must be able to manage all media channels including SEM, CTV, and paid social
Must be able to provide a secure online dashboard (Looker Studio or Tableau)
Must be able to adhere to FERPA, GDPR, and state privacy laws

BUDGET

Verified

$100,000

CONTRACT DURATION

6 months

TIMELINE

Issue Date: October 15th, 2026

Clarifying Questions Due: October 22nd, 2026

Closing/Submission Date: November 7th, 2026

Solicitation Award Notification: November 29th, 2026

Contract Award: December 7th, 2026

Onboarding, Creative Development, and DMA Media Planning: December 2026–January 2027

Campaign Launch: February 2027

First Optimization/Performance Review: 90 days post-launch

Ongoing Reporting: Through June 30th, 2027

QUESTION DEADLINE

October 22, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Eastern Oregon University

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DESCRIPTION

Eastern Oregon University (EOU) is requesting proposals for a digital marketing and media-buying agency to plan and execute a full-funnel, multi-channel recruitment campaign. The campaign will be anchored by paid search (SEM) and include Connected TV (CTV) and paid social ads to target prospective students in Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area. The initiative includes dedicated outreach to veteran and military-connected students. The contract term begins in December 2026 and must be completed by May 2027.

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Frequently asked questions

When is the submission deadline?: Submissions are due November 7, 2026. Questions must be submitted by October 22, 2026.
What is the budget for this RFP?: The published budget is $100,000.
Who issued this RFP?: It was issued by Eastern Oregon University. The work is located in La Grande, Oregon, United States.

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