Digital Marketing Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
Deadline for Questions: July 14th, 2026
Posting Addendum and Response to Inquiries: July 15th, 2026
Deadline for Receipt of Proposal: July 28th, 2026
Evaluation of Proposals Completed: July/August 2026
Award: August 2026
Formal Execution of Agreement: August 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Texas A&M University
DESCRIPTION
The issuing organization is seeking a vendor to provide digital marketing services under a one-year contract. The selected firm will be expected to support a full-service digital advertising strategy, including advertising platform account setup, keyword and audience research, campaign build-out and deployment, ad copywriting, bid and budget management, and overall campaign tracking.
Scope of services includes analytics and data tracking, implementation of code and best-practice settings for attribution across digital advertising efforts, website traffic, back-end analytics platforms, and CRM systems where applicable. The vendor will also assist with CRM integrations to improve attribution of digital touchpoints to customer acquisition and revenue, while providing analysis of customer demographics and behavior.
Additional responsibilities include multivariate testing of ad copy, imagery, messaging, and targeting; ongoing competitive analysis; development of interactive digital dashboards with performance metrics and post-lead journey insights; delivery of new ad copy variations based on performance results; digital design services for image assets; and landing page or website optimization recommendations informed by conversion rate optimization expertise and advertising performance analysis.
Questions are due by July 14, 2026. The submission deadline is July 28, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due July 28, 2026. Questions must be submitted by July 14, 2026.
- What is the budget for this RFP?
- Settle estimates the budget at From $100,000. The issuer has not published an official figure.
- Who issued this RFP?
- It was issued by Texas A&M University. The work is located in Washington, District of Columbia, United States; College Station, Texas, United States.
- Who is a good fit for this opportunity?
- Full-service digital marketing agency with paid media expertise
- Strong experience in ad copywriting, creative asset design, and campaign optimization
- Proven capability in analytics, attribution tracking, and dashboard reporting
- Experience integrating CRM systems with digital advertising campaigns
- Expertise in conversion rate optimization and multivariate testing
- Ability to provide competitive analysis and audience research
- Established team capable of managing a one-year ongoing engagement
- Prior experience supporting education or student acquisition marketing preferred
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.