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The Environmental Protection Agency
The Stop Food Waste programme seeks digital marketing expertise to increase public engagement with food waste prevention, expand awareness of the issue and available solutions, and motivate audiences to adopt behaviours that reduce food waste.
The support contract will focus on amplifying targeted campaigns, reaching new audience groups, increasing engagement with content, and delivering communications informed by behavioural research. Communications are primarily delivered through digital channels, including the Stop Food Waste website, Facebook, Instagram, stakeholder digital toolkits, email marketing, and other online engagement activities.
The successful provider will support paid digital promotion, creative development and repurposing of existing assets, as well as the creation of selected new content to attract and engage audiences. Regular monitoring and evaluation of campaign performance will be required, with post-campaign insights and optimisation recommendations used to improve future targeting and campaign effectiveness.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.