(1) Vendor needs to provide digital homebuyer lead platform and marketing automation service. – The selected vendor will build upon agency’s existing operational systems to implement a centralized, data–driven platform that: • Automates lead referrals. • Tracks engagement and conversions from initial marketing contact through loan closing. • Provides comprehensive, real–time performance dashboards and ROI analytics. • Includes a homebuyer eligibility quick check and automated lender referral process. • Features lender and Realtor profiles to connect consumers with approved partners. • Allows for automatic long–term lead nurturing, audience segmentation and advanced insights. – Agency seeking a system that will elevate its past nationally recognized work, refining our approach, sharpening audience targeting, optimizing acquisition costs and ultimately allowing us to assist more Iowans in becoming homeowners and building generational wealth. (2) All the questions must be submitted no later than December 12, 2025.