The State of Iowa is seeking a vendor to implement a comprehensive digital homebuyer lead platform combined with marketing automation services. The objective is to build on the agency's existing operational systems to deploy a centralized, data-driven platform that will automate lead referrals, track engagement and conversions from the initial marketing contact through to loan closing, and deliver real-time performance dashboards with robust ROI analytics.

Key features of the platform should include a homebuyer eligibility quick check, an automated lender referral process, and profiles for both lenders and Realtors to connect consumers with approved partners. The system must also support automatic long-term lead nurturing, advanced audience segmentation, and generate actionable insights to improve outreach effectiveness.

This initiative aims to enhance the agency’s nationally recognized efforts by refining its approach, improving targeting, optimizing acquisition costs, and ultimately assisting more Iowans in achieving homeownership and building generational wealth.