Digital Homebuyer Lead Platform and Marketing Automation Service
Overview
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SUMMARY
DESCRIPTION
The State of Iowa is seeking a vendor to implement a comprehensive digital homebuyer lead platform combined with marketing automation services. The objective is to build on the agency's existing operational systems to deploy a centralized, data-driven platform that will automate lead referrals, track engagement and conversions from the initial marketing contact through to loan closing, and deliver real-time performance dashboards with robust ROI analytics.
Key features of the platform should include a homebuyer eligibility quick check, an automated lender referral process, and profiles for both lenders and Realtors to connect consumers with approved partners. The system must also support automatic long-term lead nurturing, advanced audience segmentation, and generate actionable insights to improve outreach effectiveness.
This initiative aims to enhance the agency’s nationally recognized efforts by refining its approach, improving targeting, optimizing acquisition costs, and ultimately assisting more Iowans in achieving homeownership and building generational wealth.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on January 16, 2026 and is no longer accepting submissions.
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.