Digital Advertising Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Vendor Selection: August 2026
Kickoff Meetings: September/October 2026
Campaign Planning & Creative Development: September/October 2026
Initial Campaign Launches: October/November 2026
Campaign Optimization: Ongoing throughout campaign duration
Performance Reporting: Monthly during active campaigns
Campaign Closeout Reports: Within 30 days of campaign completion
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Auraria Higher Education Center
DESCRIPTION
The issuing organization is seeking a vendor to provide digital advertising services in support of program-specific marketing campaigns. The scope includes brand marketing, creative services, media planning, analytics, strategic planning, campaign execution, optimization, and reporting. The objective is to increase awareness, engagement, and prospective student inquiries through targeted digital campaigns.
The selected vendor will be responsible for developing messaging and creative assets aligned with city brand standards and templates. This includes creating program-specific concepts, headlines, ad copy, imagery recommendations, display advertising, social media advertising, digital video, calls-to-action, and related campaign materials suitable for approved digital platforms.
The work also includes full campaign management across online channels such as Google Ads, Meta, LinkedIn, YouTube, display advertising, and other approved digital platforms. Responsibilities include configuring, launching, monitoring, and managing campaigns; overseeing audience targeting, bidding strategies, placements, and budgets; implementing tracking and conversion measurement; and continuously optimizing performance based on campaign results.
Questions are due by August 3, 2026.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on August 10, 2026 and is no longer accepting submissions.
- What is the budget for this RFP?
- The published budget is $120,000.
- Who issued this RFP?
- It was issued by Auraria Higher Education Center. The work is located in Denver, Colorado, United States.
- Who is a good fit for this opportunity?
- Digital marketing agency with strong paid media campaign expertise
- Experience managing Google Ads, Meta, LinkedIn, YouTube, and display advertising
- Capability in creative development, ad copywriting, and brand-aligned messaging
- Proven strength in campaign analytics, conversion tracking, and performance optimization
- Experience supporting education, public sector, or student recruitment campaigns
- Team able to handle strategic planning, execution, and reporting across multiple programs
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.