Digital Advertising Services
Overview
Settle Signals
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SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide digital advertising services in support of program-specific marketing campaigns. The scope includes brand marketing, creative services, media planning, analytics, strategic planning, campaign execution, optimization, and reporting. The objective is to increase awareness, engagement, and prospective student inquiries through targeted digital campaigns.
The selected vendor will be responsible for developing messaging and creative assets aligned with city brand standards and templates. This includes creating program-specific concepts, headlines, ad copy, imagery recommendations, display advertising, social media advertising, digital video, calls-to-action, and related campaign materials suitable for approved digital platforms.
The work also includes full campaign management across online channels such as Google Ads, Meta, LinkedIn, YouTube, display advertising, and other approved digital platforms. Responsibilities include configuring, launching, monitoring, and managing campaigns; overseeing audience targeting, bidding strategies, placements, and budgets; implementing tracking and conversion measurement; and continuously optimizing performance based on campaign results.
Questions are due by August 3, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 10, 2026.
- Who is a good fit for this opportunity?
- Digital marketing agency with strong paid media campaign expertise
- Experience managing Google Ads, Meta, LinkedIn, YouTube, and display advertising
- Capability in creative development, ad copywriting, and brand-aligned messaging
- Proven strength in campaign analytics, conversion tracking, and performance optimization
- Experience supporting education, public sector, or student recruitment campaigns
- Team able to handle strategic planning, execution, and reporting across multiple programs
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.