When is the submission deadline?

Submissions are due July 7, 2026. Questions must be submitted by June 30, 2026.

It was issued by James Madison University. The work is located in Harrisonburg, Virginia, United States.

Who is a good fit for this opportunity?

Specialized in digital advertising and integrated media campaigns. Experience working with higher education or large institutions. Proficiency in programmatic advertising and multi-channel paid media. Capable of integrating with major CRM systems (e.g., Salesforce). Expertise in creative content development, including video and AI-generated assets.

Digital Advertising Services (Due July 7, 2026)

Overview

Marketing, Advertising & Social Media

Harrisonburg, Virginia, United StatesPosted: June 9th, 2026Deadline: July 7th, 2026

Fit Score

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SUMMARY

A one-year contract opportunity for digital advertising services, including paid media deployment, creative asset development, CRM integration, and comprehensive digital strategy in Virginia.

KEY REQUIREMENTS

Must be registered in eVA
Must provide a Small Business Subcontracting Plan for contracts over $100,000
Must maintain required insurance coverage including Workers' Compensation, Employer's Liability, Commercial General Liability, and Automobile Liability
Must comply with Information Technology Access Act for ICT accessibility
Must participate in E-Verify program if employer has more than 50 employees and contract exceeds $50,000
Must obtain criminal background checks on all personnel assigned to work on university property

CONTRACT DURATION

60 months

TIMELINE

Issue Date: June 8th, 2026

Proposal Submission Deadline: July 7th, 2026

QUESTION DEADLINE

June 30th, 2026

Issuing Agency

James Madison University

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The organization is seeking a vendor to provide comprehensive digital advertising services under the guidance of its marketing and strategic communications division. This division oversees development and stewardship of the institutional brand, with strategic oversight of paid media, digital strategy, and execution of advertising campaigns.

The scope includes deployment of paid media across multiple platforms and tactics such as social media advertising, search engine marketing (SEM), programmatic display, connected TV, out-of-home, print, radio, geotargeting, and retargeting. The selected vendor will support marketing and communications to drive enrollment, engagement, and sustained institutional growth across diverse audiences.

Essential services include targeting via programmatic display and audio advertising, using advanced targeting capabilities, and delivering creative assets—ranging from AI-generated content and stock imagery to video and static asset development as optional services. Integration with CRM systems, such as Salesforce, is required to track engagement and prospect data. Vendors should also support strategies in search and social media marketing, digital and streaming ad placements, as well as retargeting and audience remarketing. The contract will be for a one-year period.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 7, 2026. Questions must be submitted by June 30, 2026.
Who issued this RFP?: It was issued by James Madison University. The work is located in Harrisonburg, Virginia, United States.
Who is a good fit for this opportunity?: Specialized in digital advertising and integrated media campaigns
Experience working with higher education or large institutions
Proficiency in programmatic advertising and multi-channel paid media
Capable of integrating with major CRM systems (e.g., Salesforce)
Expertise in creative content development, including video and AI-generated assets

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