When is the submission deadline?

Submissions are due June 15, 2026. Questions must be submitted by June 5, 2026.

What is the budget for this RFP?

The published budget is $200,000.

It was issued by Prince William County. The work is located in Woodbridge, Virginia, United States.

Who is a good fit for this opportunity?

Demonstrated expertise in multi-platform digital advertising and recruitment marketing. Experience managing public sector or law enforcement recruitment campaigns. Capabilities in full-cycle campaign development, analytics, and staff training. Proficiency in creative asset production for web and social platforms. Strong understanding of public information compliance and approval processes.

Digital Advertising Services (Due June 15, 2026)

Overview

Marketing, Advertising & Social Media

Woodbridge, Virginia, United StatesPosted: May 29th, 2026Deadline: June 15th, 2026

Fit Score

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SUMMARY

The agency is seeking a vendor to provide end-to-end digital advertising services focused on recruitment, outreach, and community engagement, including campaign execution, analytics, and staff training.

KEY REQUIREMENTS

Must be a registered Prince William County vendor
Must have Multi-Factor Authentication enabled for vendor account
Must provide evidence of minimum insurance coverages
Must have capability with adequate financial resources, facilities, experience, insurance, and licenses
Must be authorized to conduct business in the Commonwealth of Virginia
Must participate in the E-Verify program if having more than 50 employees and contract exceeds $50,000

BUDGET

Verified

$200,000

CONTRACT DURATION

12 months

TIMELINE

Questions due by June 5th, 2026.

Responses posted by June 9th, 2026.

Optional pre-bid conference on June 4th, 2026.

Due date for proposals is June 15th, 2026.

Base contract period ends June 30th, 2027.

QUESTION DEADLINE

June 5th, 2026

Issuing Agency

Prince William County

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The agency seeks a vendor to deliver comprehensive digital advertising services with the primary objective of enhancing recruitment for both sworn and civilian personnel through a robust, multi-channel approach. The selected vendor will focus on strategies such as recruitment marketing to maximize successful applicant entry into the agency’s academy, targeted digital outreach—particularly aimed at military recruitment pipelines and specialized job boards—and fostering community engagement by promoting departmental programs, events, and key public safety announcements.

The scope of work includes hosting and maintaining the official recruitment portal, developing a dynamic digital advertising strategy aligned with agency priorities, and optimizing media mix across platforms like Google SEM, search, social media (Meta/Facebook/Instagram, LinkedIn, X, YouTube), and mobile campaigns. The vendor will be responsible for creative development, ensuring all campaign assets are consistent with agency branding and compliant with the approval of the Public Information Office. Additional responsibilities include conversion tracking, analytics reporting through monthly dashboards and ad-hoc reports, training agency staff on analytics tools, and providing full project management and administrative oversight. Regional and lateral campaign executions are expected as part of geographic targeting. The contract will be for a period of one year.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 15, 2026. Questions must be submitted by June 5, 2026.
What is the budget for this RFP?: The published budget is $200,000.
Who issued this RFP?: It was issued by Prince William County. The work is located in Woodbridge, Virginia, United States.
Who is a good fit for this opportunity?: Demonstrated expertise in multi-platform digital advertising and recruitment marketing
Experience managing public sector or law enforcement recruitment campaigns
Capabilities in full-cycle campaign development, analytics, and staff training
Proficiency in creative asset production for web and social platforms
Strong understanding of public information compliance and approval processes

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