A boutique public relations agency with specialized expertise in music, arts, and cultural tourism is sought to support the promotion of tourism in Florida. The ideal agency should possess proven experience in music tourism campaigns and have a strong track record of securing national earned media placements.

The selected agency will be responsible for crafting and implementing compelling arts and cultural narratives to enhance the state's appeal as a premier destination for music and cultural experiences. The engagement emphasizes the importance of storytelling to elevate Florida’s profile in the competitive national tourism landscape.