Destination, Livability and Brand Marketing Services

The Village is seeking a qualified vendor to develop and launch a comprehensive, results-driven destination, livability, and brand marketing strategy. The effort is intended to accelerate economic revitalization, strengthen community identity and pride, attract new residents, promote tourism, raise the Village’s livability profile, and position the community as a vibrant destination for living, visiting, and investing.

The selected vendor will develop audience-specific value propositions and messaging platforms, create a brand positioning statement and key message framework, and assess how the Village compares with similar communities. The work will also include recommendations for branding, storytelling, slogans, taglines, visual identity, digital marketing, search engine optimization, social media, video, paid advertising, public relations, media outreach, community engagement, and events.

The engagement will include a community branding audit and public perception analysis, along with a review of existing marketing efforts, Village plans, tourism data, economic trends, and relevant reports. The vendor must provide an implementation roadmap with measurable performance indicators and recommendations for an internal team structure to manage ongoing marketing activities. The contract period will be one year, and questions must be submitted by September 8, 2026.