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The procuring organization is seeking a vendor to provide destination branding and design services for a city and its destination marketing organization. The work includes developing a new visual identity and brand guidelines to support tourism marketing and strengthen the city's overall destination presence.
The selected vendor is expected to create a modern, distinctive, and timeless destination brand that reflects the city's unique character and authenticity. The brand should be suitable for use across digital and print channels, advertising, signage, merchandise, and other promotional materials.
The scope also includes outlining a project approach and stakeholder engagement process, as well as delivering core brand identity elements. The overall objective is to establish a cohesive and authentic brand platform that supports long-term tourism marketing efforts.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.