Vendor needs to provide dairy promotion grant program service. Projects that address food insecurity in the through the use of state bovine dairy products. Promotional activities such as paid advertising that advances the image and sales of, and demand for state bovine dairy products. Sales promotion and publicity to advance the image and sales of and demand for state bovine dairy products. Studies testing the effectiveness of bovine dairy market development and promotion efforts. Studies relating to the nutritional value of bovine dairy products. Education, which includes those activities intended to broaden the understanding of sound nutritional principles, including the role that bovine dairy products play in a balanced diet. The development of bovine dairy‐related culinary adventure trails.