Massachusetts is seeking proposals from vendors to support its Dairy Promotion Grant Program Service. This initiative aims to advance sales, improve nutrition, and increase market awareness of Massachusetts bovine dairy products through a range of promotional and educational efforts.

Project priorities include addressing food insecurity by promoting the consumption of local dairy products, implementing paid advertising campaigns to enhance the image and demand for state-produced dairy, and conducting sales promotions and publicity activities. Vendors may also propose studies that assess the effectiveness of market development strategies or investigate the nutritional value of bovine dairy products.

Additionally, educational activities are encouraged, especially those focused on expanding public understanding of nutrition and the essential role bovine dairy plays in a well-balanced diet. Creative initiatives such as developing dairy-focused culinary adventure trails are also welcome under this program.